Are you thinking about ways to reinvigorate your marketing campaign? You are probably trying to do this while also effectively managing your business and ensuring that you don’t end up in a situation where you go in the red simply trying to spread the word about your business. Here are some of the old school tactics for marketing that aren’t as dead as they might seem at first.
A lot of people tend to dismiss email marketing completely and there’s a strong reason for this. The open rates tend not to be as strong as they would like, particularly when considering how much effort this tactic takes. However, instead of abandoning email marketing completely, you should be exploring ways that you can increase the open rate for emails. There are ways that you can do this. For instance, you might want to think about focusing on the content of the emails. You need to ensure that it is targeted and that it will interest your customers. You can do this by dividing your leads or users into groups or categories and then creating content that will specifically appeal to those groups. If you are using this tactic, do make sure that you focus on using email campaign metrics. This will help you determine whether the tactic is actually working or if you need to make changes to your email copy. You won’t get it right the first time.
You might even want to think about a controversial marketing option such as cold calling. Now, again this can seem risky and you could be worried about turning customers off completely. However, with cold calling it all depends on the quality of the call and when you are providing value. If you are calling up people at random then you’re probably not going to see great results with this option. Instead, you might want to think about buying call lists and then using the right marketing solution. If they make your customers feel valued and taken care of rather than pressured or hounded, this could deliver fantastic benefits for you.
Or finally, you might want to think about using flyers in your business. Flyers are often avoided because there’s a fear that customers are again just going to treat them like junk mail. You could spend hundreds on fliers to send out only for them to end up in the trash. However, it again depends on the value that you can deliver. If you offer your customers real value, then they’ll get more from your fliers and so will you. You can buy flyers for your business without spending a fortune as well which is always going to be great news. One of the ways to do this is by adding AR codes which will add value to their online experience.
We hope this helps you understand some of the best marketing tactics that can be dug back up and used again once more. If you take our advice, you could discover that these marketing options increase your profits far more than some other methods available to you. These could also be a lot more affordable and easily fit an SME budget.