While most of us use the Internet to keep up to date with the latest news and to communicate with friends, a growing number of entrepreneurs are employing the digital domain in the hopes of turning a profit with the help of a retail-based website. The good news is that such a vision is within the reach of anyone who has the desire and the motivation. The not-so-good news is that it can be difficult to know where to begin. The most important step is to create a functional and attractive website. What are some of the main considerations to address and what should you look for in a worthwhile e-commerce platform to help you out along the way?
The Analogy of Judging a Book by its Cover
The appearance of your website will be a major factor in regards to whether or not visitors decide to take the next step and become paying customers. In this respect, simpler is always better. Try to avoid visual clutter and other superfluous elements that may distract from what it is that you are trying to offer. Keep the pages easy to navigate and straight to the point. While this does not necessarily signify that you should adopt a “bare bones” approach, never forget that too much ancillary content will detract from the quality of what you are promoting.
Keep it interesting. Frequently updating the contact within your website will help to ensure that it lists higher within a search engine results page (SERP). Match the tone of the voice with your products and services. Address the needs of the visitor as opposed to “pushing” a product alone. Employ the use of visual aids such as high-definition images and infographics to attract the attention of the reader. Finally, be sure that all pages within your site are able to display on mobile devices such as tablets and smartphones.
Choosing the Right E-Commerce Provider
E-commerce solutions will provide you with the utilities and tools required to take the functionality of your website to the next level. However, it could be difficult to determine what goes into a good provider. A growing number of businesses are now choosing to compare some of the best in the industry. One example can be seen in regards to Big Commerce vs Shopify. While each of these platforms boasts its own unique set of amenities, never forget that the user-friendly nature of such services will ultimately determine their efficacy. Ask yourself these questions:
Am I required to learn a good deal of coding?
Can this platform be integrated with my current software applications?
Can I contact a live representative if I encounter a problem?
Do they offer cost-effective pricing options?
Is a free trial period available?
The bottom line is that different e-commerce platforms are intended to address unique requirements. This is why identifying the most important parameters in advance is always a wise choice.