Music is limitless and universal – unobstructed by the parameters of time, space, or language, music sneaks in and makes itself a part of our lives in ways both unnoticed and noticed. And it’s often music and melody that have saved humankind at its times of worst.
And for every music artist or band, the top priority is to get their craft out to the world, sharing it with those who will appreciate it. But in times like these, obstacles of oversaturation and multiple channels of communication often leave audiences overwhelmed and unable to find the music that most connects with them.
As a music artist or band, you need to remedy this, and the best way to get your music to your audiences – and grow them in the process – is by email marketing. What might seem like a rather odd marketing medium for musicians actually holds a world of potential, and the direct communication really does wonders!
Here’s how you can promote your music via email marketing:
Grab Attention with your Subject Line
Before even thinking about the content of your email, the first goal is to get your email opened. Now you might wonder why wouldn’t someone open their email, but when you’ve got an inbox that’s overflowing, people tend to be picky.
Since the subject line is the first thing that your email recipients will see, it’s crucial to get that right. A subject line should be catchy and attention-grabbing, inviting the reader to click and learn more – simple, ineffective sentences will land your email in the trash folder, and every email in the trash is a wasted resource.
Some go-to tips for crafting an effective subject line are to add dates with a timeline to prompt people to open them, ask questions, address recipients by their names, and to use trending catchphrases. Of course, the subject line needs to be adjusted according to the context of the email and your band or solo artist’s branding, but incorporating these tips will help drive up click rates.
Talk about Pre-Releases
There’s nothing quite like a surprise in your email, and for music fans, the news of a new release can turn their whole week upside down – for the better! Promote your new tracks or albums through email campaigns, making sure to pre-plan and schedule emails accordingly.
Start with a teaser for a big announcement, and slowly lead up to announcing the new release itself. And to make things more exciting, you can always choose to unveil your cover art for your new tunes, getting fans even more hyped!
Of course, that would entail designing the cover itself, and if you’re stuck on a rock when it comes to designing, you can always check out PosterMyWall’s album cover templates to put all your woes to rest. With dozens of customizable templates to choose from, and an easy-to-use UI, designing on PosterMyWall is akin to a dream – and your next stunning album cover will tell the tale!
Advertise your Concerts and Festivals
Few things come close to jamming along to your favorite music when you’re working, but watching those very artists perform live sure is one of them!
To make the most of your email campaigns, use them to announce concert and festival dates – not only is this sure to drive up engagement, but your click rate will also increase, giving you a higher ROI for the amount invested in the campaign. And if you really want to get fans excited, you can throw in a little competition for free tickets – your audience will increase manifold!
Of course, the best way to announce a concert or festival show is by adding visuals to your email. Not only will it demand more attention, but users can simply download the image with a click and keep it with them for ease.
And if you haven’t got the design covered then make sure to check out one of the hottest design tools out there: PosterMyWall. With a plethora of concert flyer templates available on their site, you can spend an afternoon designing material for your band or solo act, all in a breeze! Easy to customize, fully downloadable, and free – there’s no better designing avenue out there, and once you’re done, your concert flyers will have never looked better!
Use an Email Marketing Tool
Band life is hectic, and chances are you’ve already got a dozen things to manage on your plate. Naturally, it’s often things that don’t show immediate signs of neglect that are ignored, and email marketing is top on that list. You might be thinking, “Does it really matter if I forget to send out a few emails?” Well, in the long run, it does, it really does.
To save yourself from missing out on the wonders that email marketing can do for your music, look into adopting the PosterMyWall email marketing platform. A complete go-to for your email marketing needs, PosterMyWall’s unique platform gives you the ability to create and send professional emails all from one place. With everything from email templates to performance analytics to automatic optimization, your email campaigns will clearly show the changes, and your performance will be through the roof!
So, if you’re a solo music artist or band looking to get your music out in the world, then email marketing might just be the signal you were looking for. Add your creative flair, be consistent, and stick to these tips to get your hands on success!