Ever wondered about how to become a bridal makeup artist?
Setting up as a bridal makeup artist can turn into a nice little earner on the side or possibly even develop into a full time profession. This post is quite long so forgive me in advance, but I’ve got a fair bit to say on this subject! There are also male makeup artists out there, so don’t be put off from reading this guys!
I’ve had numerous different jobs during my working life so far and have tried quite a few self-employed ventures on the side – doing bridal makeup was one of them!
I ran a successful bridal makeup business for seven years. Although I’m no longer working as a Bridal Makeup Artist, this particular business is something that I can fall back on and revisit again. I don’t practice bridal makeup at the moment because since my hubby started his own business which takes him away a lot, I found I often had to pay out for childcare at the weekends.
Over time, I realised I just wasn’t making enough profit for me to continue with it. But before I had my daughter, I was making a nice tidy profit for just a couple of hours work here and there.
Why would anyone pay to have their wedding makeup done?
You might be surprised at just how many brides would prefer a professional to take care of beauty on their wedding day. It’s less stressful for the bride, they get to feel pampered and they’ll look great too! Providing you do your job well of course. 🙂
How much can you earn if you become a bridal makeup artist?
You can charge between £60-£150 ($95-$240) for the bride’s wedding makeup and between £30-£100 ($40-$160) for members of the bridal party. It usually takes between 30 mins to 45 mins to apply makeup once you get the hang of it. Most brides prefer to book a trial beforehand so that they can be sure of the look they are getting for their wedding day. This of course is extra money there for the earning.
Trials can be charged at anywhere from £30-£80 ($40-$125) depending on who the trial is for. Often members of the bridal party decide to have a trial as well as the bride. If you can also do wedding hair styling, then you will be able to charge more. I’m rubbish with hair so I just stuck to makeup application.
The scope for how much to charge is based on the level of experience you have as a bridal makeup artist. If you’ve done many weddings and have an excellent portfolio, then you can aim to charge the higher rate.
Cost of setting up and ongoing expenses
This is one of the lowest cost small businesses around. Yes, setting up this type of business does involves a small outlay, namely your makeup kit. However, compared to other small businesses, you really don’t need much money to get started.
You can get a trade account with wholesalers and buy makeup in bulk. I spent around £500 to buy my basic kit and then bought a few bits here and there when I ran out. I made the cost of my kit back within the first two weddings I charged for. Here are some items below that you’ll need for your kit other than makeup:
Disposable mascara wands
Facial cleansing wipes (I like these as they are unperfumed)
Professional makeup brush set
Cotton wool pads
Makeup remover (just in case)
Pocket organizer (to keep track of bookings and makeup requirements)
It is worth investing in a decent quality cosmetic case to house your kit, as it will add to your professional image.
You may also decide to pay for training (although I didn’t do this), a website which can cost next to nothing if you design one yourself in WordPress or Blogger and you will need public liability insurance which should cost under £100 per year.
When setting your fees, be mindful about ongoing expenses and how much profit you need to make for a business like this to work. Regular expenses include the cost of makeup used, fuel (unless you charge for this separately), marketing, childcare if necessary and of course your time.
Bridal makeup artist qualifications
Unlike media makeup artists who work in film, on stage and on photo shoots, it’s actually not compulsory to gain any formal qualifications to work as a bridal makeup artist in the UK or anywhere else in the world. I can attest to this as I didn’t take any formal training and I managed to get bookings. If you wish though, you can undertake qualifications in makeup application at private beauty schools, or part or full time college courses.
Regular ongoing training through workshops, seminars, reading or podcasts is useful to keep up to date with the latest developments in makeup application, however you can research what you need to know about for free online.
Bridal makeup experience
I went down the gaining experience route. I’ve always had a passion for makeup and often used to get comments from friends about how well my eyeshadow was blended and I was frequently asked about how to apply eyeliner above the lashes smoothly and without going wrong!
It wasn’t long before I started doing makeup for friends when we going on a night out and then someone asked me to do their wedding makeup. I did a few weddings for free because I enjoyed it and I started to build up a portfolio.
After a while, I decided to market myself as a Professional Bridal Makeup Artist by getting myself a website, business cards and by attending local events. Brides to be looked at my portfolio and some of them booked me! After that, I got bookings through word of mouth as well as through my website.
Makeup artist career development
I toyed with the idea of working as media makeup artist for films and stage. But I had a full time job already and getting experience in these fields takes a lot of time and training (as the makeup application is different to bridal makeup application).
Certain qualifications do need to be undertaken at least in the UK, to work in the media makeup artist industry as well as lots of practical on the job training shadowing other makeup artists. if you’re interested in working as a media makeup artist, you can read all about the job profile here.
It’s a very competitive field with long irregular hours to boot. I preferred doing my own thing on the side as it fit well with my day job and life in general at that time.
Marketing your bridal makeup business
The main way to market yourself is to build up a portfolio. This could mean working for free to get a few weddings under your belt. You could also do makeup for friends and then take some nice shots. Word of mouth recommendations go a long way for in terms of getting bookings – every bride to be would rather know that their chosen makeup artist has done a great job for someone else first!
Local wedding fayres are a good way to get your business out there in front of brides. You could offer free demonstrations and competitions on your stall to drum up interest and collect data so you can contact them later.
Adding your details to wedding directories is also helpful, although I wouldn’t spend too much money on doing so. There are many free directories where you can add your business listing.
What do you really need to get started in order to become a bridal makeup artist?
In summary, there are a few prerequisites to consider before starting up as a bridal makeup artist. You will need:
- Some natural flair for applying makeup either on yourself or someone else.
- A small amount of money in order to set up in business.
- A basic portfolio which may mean that you will need to work for free at first.
Once you’ve decided to go for it, if you can afford to set up and have taken time to build your portfolio, you could be well on the way to making a good extra income on the side or even in place of your day job!
I really enjoyed my stint as a bridal makeup artist as I got to be part of so many happy couple’s wedding day. It’s really exciting being there on the morning of someone else’s wedding! Yes, there can be pressure and it’s important to get the job done properly but with practice and experience, you can be confident in your skills.
Occasionally you might come across the odd Bridezilla who wants something completely different to what they agreed with at the trial and then asks for false eyelashes with 10 mins to spare! But I’ve found these experiences to be few and far between and at the end of the day, the earning potential is good and I think it’s worth it.
Need more information?
Since writing this post originally over a year ago, I’ve been asked plenty of other questions about becoming a bridal makeup artist – including what sort of products to buy in order to build a makeup kit cost effectively and where from. So I decided to write an eBook on the subject, which will give you much more detail on all of the above.
Since my blog readers are mainly from the US, UK and Canada, you’ll be pleased to know that this eBook is currently available on Amazon globally. This book is already getting tons of great reviews, I’ve included a few below and you can read all the reviews here.
I was pleasantly surprised with the marketing section and how concise it is. It’s comprehensive, but not overly complicated because it doesn’t need to be. This book lays it all out in an easy to read and understand manner. There was a good explanation about how to price your services, too. This is probably one of the areas that stump many people but the mystery and scary part is taken away with how it’s addressed in this book. I also like it that it’s written with US and UK readers in mind so there’s no doubt about pricing and cost. Also, the resources shared include both UK and US suppliers.” – Kelly L. Dear
In How to Start a Bridal Makeup Business, you’ll learn:
- Information on the skills you’ll need and how to increase your knowledge of makeup techniques and trends absolutely free.
- How to gain experience and put together a professional portfolio.
- How to create your makeup kit including what products to buy and where from in order to get you started.
- How to develop your range of services and how to structure your pricing.
- How to develop your own brand, including information on building your own website for next to no cost.
- Various marketing strategies to help you find clients, including how to get your website onto the first page of Google.
- How to expand your business by creating add-on services.
- Considerations you’ll need to think about such as taxes, record keeping and public liability insurance.
- Where to find even more resources for further reading.
What’s more, you can read about all of this for just £1.86 ($2.99) – the price of a coffee!
You can read this eBook instantly on your mac, PC, smart phone, tablet or other kindle device. Download today!
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Would you like to become a bridal makeup artist?
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