For many bloggers and website owners, making money while blogging is the dream. The great thing about the way the internet has evolved is that there are now many ways to achieve that sort of dream. Online advertising gives bloggers and writers the opportunity to turn their website into a source of income.
However, that doesn’t mean that online advertising is some magic trick. Website owners still need to work hard to make sure they carry out online advertising properly. So, to ensure you do, here’s a four-step guide.
1. Figure Out All Payment Details Beforehand
Make sure that — whichever advertiser you go with — you both agree exactly how and when you’ll be paid. Advertisers want their adverts to feature on your website and website owners want to get paid. It’s a simple equation, but that doesn’t mean you’ll be on the exact same page of the first advertiser you meet.
Different advertisers have different payment models and not every payment model will work for you. So find out exactly how pay will work before you get into any agreement with them.
2. Consult Your Audience
Your audience is your website. Without regular readers and first-time users coming to your website day after day, your registered domain name will be nothing but a drain on your bank account.
When you introduce advertising to your website, the amount that this same audience will see or engage with the adverts on your website affects how much you get paid. With that in mind, you need to know what sort of adverts your audience will — and will not — be on board with.
Knowing your audience is an essential part of a successful online presence. That’s why Hank and John Green of the Vlogbrothers consult their online audience every year with the Nerdfighteria Census. The census covers everything from past content, to present content, to potential future content. Approaching your audience in this way shows them they’re respected. It also might ease their concerns about you introducing advertising to your website. The key is to be open and to explain yourself as clearly as you can.
3. Demand Safe, High-Quality Adverts
The very least an advertiser should be able to guarantee you is that the adverts on your website will be safe. Removing adware from a computer is a long and complicated process and there’s no need to put the visitors to your website through that ordeal. Even the computer networks of big organisations can be left debilitated by malicious software, so it’s not a threat to take lightly.
Beyond safe adverts, you want high-quality ones. There are two reasons for this. Firstly, the more audiences engage with adverts on your website, the more you will get paid by the advertiser. Secondly, high-quality adverts are associated with high-quality websites, whereas low-quality adverts are associated with low-quality websites.
Even if your site has a great design and some brilliant articles, your ads are still an important part of the user experience. If they’re terrible, then so is your website.
4. Get a Quote from An Online Advertising Network
The best way to ensure that you’ll be paid on time, that your adverts will be relevant to your audience, and that the adverts on your website will be of a high-quality is to approach an online advertising network. Of course, not all online advertising networks are the same, so shop around. By getting a quote, you are protecting yourself against being ripped off.
Some networks can guarantee location-specific advertising which is relevant to your audience, so as not to push them away. Some can offer to pay through a variety of mediums so that you can find one which suits you. Some can guarantee that the adverts placed on your website will never be malicious.
Not every online advertising network can assure all of those things, so be sure to find one that does. Or rather, be sure to find an online advertising network which will meet all the criteria you and your audience want at a price you’re okay with.